A Unique Value Proposition is also known as your unique selling point which is a very important part of your job search campaign. Your Unique Value Proposition should be included in your job search strategy if you want to increase your chance of employability. Developing your unique value proposition will help you to steer your job search and will let potential employers know the specific skills and core values you can offer them. An effective unique value proposition strategy will tell possible employers why they should have you in their organization as compared to other applicants vying for the same position.
Here are some effective tips on how you can uncover your unique selling point to increase your chances for employment.
• If you are not familiar with your own unique selling point, it will be best to ask someone within your circle that knows you best like your friends, career coach, family member, or anyone who has a better understanding of your personality and career strengths. Their insights will serve as excellent input to uncovering your Unique Value Proposition.
• Focus on the things and personal attributes that make you different from other applicants vying for the same job position. Create a short list of these differences and evaluate whether or not it will be an asset for you and a great advantage for the company you are applying for. Use the list you make to create your unique selling point but first ask yourself what is the most unique attribute you have that employers will especially value. Also establish the aspects of what you can offer to them that other applicants will not be able to offer. Identify the attributes you can offer that will serve as an advantageous asset for the company and what they will gain should they decide to hire you.
• The available jobs today have become more specialized and companies are looking for potential applicants who have a specific skill set and values. With the ever increasing competition in the job market, it is highly important to have a unique selling point that can help attract the attention of potential employers. And while it is easy to tell others what you can do, it is highly difficult to pinpoint the distinctive characteristics and skills that you possess. But with the help of other people whom you know personally, you can more easily identify these attributes and list them as your key selling point in your job search strategy.
Always remember to use your unique selling point whenever you are presenting yourself to a potential employer especially in your job search documents like your cover letter and resume. This will serve as an indispensable tool in increasing your employability rate and enhancing your chance of really getting the job position you are vying for against other applicants.
